How to respond effectively and social media engagement

Engage with your audience efficiently







Manage your social media accounts across more than 35 global networks



Reply with a single click


Anyone on your team—in any region or department—can quickly respond to messages, mentions, and comments through a single dashboard.

Identify influencers and leads


Listen closely to the people that matter to your business. Create, import, and share lists of social influencers and important clients.

Save time with pre-written responses


Quickly respond to common questions or customer requests by saving pre-approved and on-brand responses for future use.

Engage consistently—across any sized organization



Manage engagement workflows


Mirror your existing workflows so people see the posts that matter to them—ensuring responsive engagement and avoiding missed messages.


Track interaction history


See all interactions with a contact—across your organization—so conversations are in context and consistent, no matter who engages with them.


Search by location or language


Monitor social conversations across the globe or around your neighbourhood—in multiple languages—and be exactly where your audience is.



As we launched our social media program, we knew we needed a platform that would be able to handle and scale with our increasingly complex needs. Hootsuite absolutely accomplished this for us.